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Category: Business

Why I Do All My Recruiting Through LinkedIn

by Rebekah Campbell | August 19, 2014
Recruiting the right team member is always difficult. I start off knowing that I need someone to perform a task, and imagine what qualities that person might possess. How, in a sea of people, can I find my ideal candidate? In the past, I would have posted job ads on all the appropriate websites and […]
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Letting Someone Go With Dignity

by Rebekah Campbell | August 7, 2014
Obviously, it’s no fun to get fired. But it’s also no fun to be the one doing the firing. I have heard it said that the stress of terminating someone’s employment can reduce your lifespan. I certainly know that I’ve awakened in a sweat the night before I have to have “the conversation” with someone. […]
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When Hiring Employees in Poorer Countries, Difficult Moral Questions Arise

by Rebekah Campbell | July 22, 2014
Earlier this year, I wrote about the issues I’d encountered while building an outsourced office in another country. We’ve now expanded to a team of 14 in Manila, and we recruited everyone there using processes similar to those we use at home. I’ve worked out of the office there and have come to know each […]
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Introduction to marketplace businesses

by webmaster | January 1, 1970
A candid and generous lesson on startup growth and marketplace strategy from one of Australia’s most successful entrepreneurs. In this lesson, you’ll hear the personal story of behind how Tim and his cofounder developed the concept for Airtasker and launched the business. Learn how Tim thinks about ‘product market fit’ and how and when he knew he had it for Airtasker. Understand how Tim approached specific marketplace challenges such as how to balance supply and demand at inception and as the business grew. Tim shares the tactics he used to build traction in the early days with little resources and, more recently, how Airtasker has scaled in Australia and is now approaching expansion into multiple international markets.

Introduction to growth

by webmaster | January 1, 1970
Essential knowledge for anyone looking to market or grow a business enabled by technology. Understand the difference between traditional marketing and growth marketing. Learn key principles of growth strategy including Pirate metrics, the growth trajectory of a successful startup, growth accounting and the four ‘fits’.

So you want to work at a company like Airtasker

by webmaster | January 1, 1970
In this final lesson, Nico will share the recruitment process at Airtasker: how they identify candidates, what you can expect in an interview and their recruitment questionnaire or ‘test’. You’ll hear from a number of Airtasker team members about the culture and mission of Airtasker and what it’s like to work at the company. Nico will share tips for people who think they want to work at a business like Airtasker and special advice for those looking to jump from a large corporate into a startup.

How to operate for growth

by webmaster | January 1, 1970
In this lesson, you’ll learn how the team at Airtasker operate. You’ll learn how to choose the right North Star Metric, how to set goals, run a team using OKRs and how Airtasker remain agile and ’scrappy’ while working fast and remaining focussed.

Email marketing to improve retention

by webmaster | January 1, 1970
In this lesson, you’ll learn the different email funnels to develop to increase your customer retention. You’ll learn some of the biggest mistakes people make in email marketing and tips on how to improve your email deliverability and open rates. Vincent will share some of the most important email funnels for Airtasker and you’ll learn how to develop contextual campaigns to drive customer engagement.

Introduction to retention

by webmaster | January 1, 1970
In this lesson, you’ll learn the right way to define if a ‘retained customer’ for your business and how this definition is different depending on what your product does. You’ll learn the different internal and external triggers to use to increase customer retention and look specifically at how businesses with products that are purchased infrequently can increase customer loyalty.

How to conduct customer research

by webmaster | January 1, 1970
In this lesson, you’ll meet Aaron who leads customer research at Airtasker and previously worked in the same function at Google. Aaron will share how to approach customer research to work out both what and why your customers are doing certain things. He’ll talk through when to use survey’s vs interviews, how to find the right candidates for both, how to prepare and what questions to ask. In the second part of this lesson, you’ll get to see Aaron conduct a real customer interview and learn his techniques to build rapport and draw out insights that Airtasker can use as the basis for the development of growth experiments.

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