Category: Business

Why I Do All My Recruiting Through LinkedIn

by Rebekah Campbell | August 19, 2014
Recruiting the right team member is always difficult. I start off knowing that I need someone to perform a task, and imagine what qualities that person might possess. How, in a sea of people, can I find my ideal candidate? In the past, I would have posted job ads on all the appropriate websites and […]

Letting Someone Go With Dignity

by Rebekah Campbell | August 7, 2014
Obviously, it’s no fun to get fired. But it’s also no fun to be the one doing the firing. I have heard it said that the stress of terminating someone’s employment can reduce your lifespan. I certainly know that I’ve awakened in a sweat the night before I have to have “the conversation” with someone. […]

When Hiring Employees in Poorer Countries, Difficult Moral Questions Arise

by Rebekah Campbell | July 22, 2014
Earlier this year, I wrote about the issues I’d encountered while building an outsourced office in another country. We’ve now expanded to a team of 14 in Manila, and we recruited everyone there using processes similar to those we use at home. I’ve worked out of the office there and have come to know each […]

Introduction to activation

by webmaster | January 1, 1970
In this lesson, you’ll learn how to define an activated customer in your business. Andrianes will introduce the concept of ‘jobs to be done’ and lead you to a deeper understanding of why some customers are using your product. You’ll learn the four reasons customers won’t activate - none of which are related to time or cost. Andrianes will dive into ‘customer motivation’ and talk though some tactics to increase the motivation for people to try your product now. You’ll also learn which segments of customers to focus on for growth, which customers will lead to an increase in revenue and how to get feedback from the one group that matters most. This lesson is full of insights and tactics for anyone looking to increase customer conversion.

Introduction to SEO

by webmaster | January 1, 1970
In this lesson you’ll learn to develop an SEO strategy for your business and how the function of SEO has evolved at high growth businesses. Elyse will walk through the top ten factors Google uses to rank your pages which we’ve provided as a downloadable resource.

Principles of content marketing

by webmaster | January 1, 1970
Content marketing has become an important vehicle to market a product, drive traffic to a website, motivate customers to purchase and educate customers how to get the most out of a product. Canva had huge success with their premium quality ‘Canva Design School’. In this lesson, Andre will share his three principles of content marketing. And you’ll learn the tools to use to work out what to write about and attract more traffic than your competition.

How to choose an acquisition channel for your business

by webmaster | January 1, 1970
In this lesson, you’ll learn the concept of ‘product channel fit’ and how to identify when you’ve got it right. Andrianes will share that your product and your business model will determine which channels you should focus on to scale and how to think about adjusting your business in order to fit a channel.

Principles of paid acquisition (Google Adwords, Social and Display Advertising)

by webmaster | January 1, 1970
Paid acquisition isn’t about who can do it best. Paid acquisition is a competition of ... In this lesson, you’ll learn whether or not paid advertising is a scalable channel for your business.

What makes a product go viral?

by webmaster | January 1, 1970
Understand what really makes a product go viral. A huge percentage of the value of Silicon Valley companies is due to network effects. In this lesson, Andrianes will help you to identify if your product has the potential to scale virally and why lots of businesses don’t realise that they could be taking advantage of this channel. Understand why simply incentivising customers to refer friends won’t help you to create a network effect.

The five acquisition channels that scale

by webmaster | January 1, 1970
In this lesson you’ll learn the five channels every scalable company uses to grow and one of the big mistakes almost every startup and marketer makes in executing a growth strategy. Andrianes is well known for developing a killer SEO strategy at Canva. But SEO won’t work as a scalable channel for every business. In this lesson, Andrianes will share how to identify if SEO is a channel you can use to scale and how to expand your product to harness the power of Google.