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Category: Business

Why I Do All My Recruiting Through LinkedIn

by Rebekah Campbell | August 19, 2014
Recruiting the right team member is always difficult. I start off knowing that I need someone to perform a task, and imagine what qualities that person might possess. How, in a sea of people, can I find my ideal candidate? In the past, I would have posted job ads on all the appropriate websites and […]
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Letting Someone Go With Dignity

by Rebekah Campbell | August 7, 2014
Obviously, it’s no fun to get fired. But it’s also no fun to be the one doing the firing. I have heard it said that the stress of terminating someone’s employment can reduce your lifespan. I certainly know that I’ve awakened in a sweat the night before I have to have “the conversation” with someone. […]
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When Hiring Employees in Poorer Countries, Difficult Moral Questions Arise

by Rebekah Campbell | July 22, 2014
Earlier this year, I wrote about the issues I’d encountered while building an outsourced office in another country. We’ve now expanded to a team of 14 in Manila, and we recruited everyone there using processes similar to those we use at home. I’ve worked out of the office there and have come to know each […]
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How to choose an acquisition channel for your business

by webmaster | January 1, 1970
In this lesson, you’ll learn the concept of ‘product channel fit’ and how to identify when you’ve got it right. Andrianes will share that your product and your business model will determine which channels you should focus on to scale and how to think about adjusting your business in order to fit a channel.

Principles of paid acquisition (Google Adwords, Social and Display Advertising)

by webmaster | January 1, 1970
Paid acquisition isn’t about who can do it best. Paid acquisition is a competition of ... In this lesson, you’ll learn whether or not paid advertising is a scalable channel for your business.

What makes a product go viral?

by webmaster | January 1, 1970
Understand what really makes a product go viral. A huge percentage of the value of Silicon Valley companies is due to network effects. In this lesson, Andrianes will help you to identify if your product has the potential to scale virally and why lots of businesses don’t realise that they could be taking advantage of this channel. Understand why simply incentivising customers to refer friends won’t help you to create a network effect.

The five acquisition channels that scale

by webmaster | January 1, 1970
In this lesson you’ll learn the five channels every scalable company uses to grow and one of the big mistakes almost every startup and marketer makes in executing a growth strategy. Andrianes is well known for developing a killer SEO strategy at Canva. But SEO won’t work as a scalable channel for every business. In this lesson, Andrianes will share how to identify if SEO is a channel you can use to scale and how to expand your product to harness the power of Google.

Introduction to marketplace businesses

by webmaster | January 1, 1970
A candid and generous lesson on startup growth and marketplace strategy from one of Australia’s most successful entrepreneurs. In this lesson, you’ll hear the personal story of behind how Tim and his cofounder developed the concept for Airtasker and launched the business. Learn how Tim thinks about ‘product market fit’ and how and when he knew he had it for Airtasker. Understand how Tim approached specific marketplace challenges such as how to balance supply and demand at inception and as the business grew. Tim shares the tactics he used to build traction in the early days with little resources and, more recently, how Airtasker has scaled in Australia and is now approaching expansion into multiple international markets.

Introduction to growth

by webmaster | January 1, 1970
Essential knowledge for anyone looking to market or grow a business enabled by technology. Understand the difference between traditional marketing and growth marketing. Learn key principles of growth strategy including Pirate metrics, the growth trajectory of a successful startup, growth accounting and the four ‘fits’.

So you want to work at a company like Airtasker

by webmaster | January 1, 1970
In this final lesson, Nico will share the recruitment process at Airtasker: how they identify candidates, what you can expect in an interview and their recruitment questionnaire or ‘test’. You’ll hear from a number of Airtasker team members about the culture and mission of Airtasker and what it’s like to work at the company. Nico will share tips for people who think they want to work at a business like Airtasker and special advice for those looking to jump from a large corporate into a startup.

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